Half of every dollar goes home.
Half of American Leaf's profits are donated to charities supporting United States veterans. Not a campaign. Not a quarter. The way the company is built.
$0
Donated to date
Counter goes live with our first sale.
How it works
The math, in plain English.
After we pay for materials, the people who sew our clothes, shipping, and the cost of running the company, whatever remains is profit. Half of that profit is donated — quarterly — to the partner organizations listed below.
We publish a transparency report each quarter showing total revenue, total profit, and the dollar amount disbursed to each partner. If we ever can't honor the 50% commitment, we'll tell you in advance and explain why.
Where it goes
We've selected partners that operate with high program-spend ratios, public financials, and a track record of measurable impact. Allocation across partners is reviewed annually based on need and effectiveness.
Wounded Warrior Project
Mental health, career counseling, and long-term care for post-9/11 wounded service members and their families.
Fisher House Foundation
Free lodging for military and veteran families when a loved one is receiving care at a military or VA medical center.
Team Rubicon
Veteran-led disaster response — deploying the skills of those who've served to communities in crisis.
Operation Homefront
Emergency financial assistance, transitional housing, and family programs for military and veteran families.
Partner list under review. Final selections will be confirmed before launch.
Veteran-owned, veteran-staffed
Beyond the donation commitment, we actively hire from the veteran community and partner with veteran-owned suppliers wherever feasible. If you're a veteran-owned mill, factory, or vendor, we want to hear from you.
Questions about the mission
If you'd like to see our financials, propose a partner organization, or just want to know more, send us a note. We answer every one.